Virale what?

Virale is a project made by Arci Lombardia to promote a meeting between the technological resources that characterize the contemporary life and the traditional artistic techniques: the mission of the project is to catch the traditional dichotomy between real and virtual world.

Virale has been carried out in three steps. At first, we have seen the realization of three local creative-areas:
- Comics and image tales (Como)
- Roman style and multimedia installations (Lecco)
- Contamina-MI (Infect-me) (Milano)

Then, the realization of a regional workshop and suddenly the realisation of a multimedial performance that has been carried out during the 14^edition of the BJCEM.
Education trainings, experimental run-through, and the sharing of creative experiences and productions realized with the support of technological instruments as multimedia platforms, social networks and digital interfaces have been the foundations of Virale.

virale _at_ arci _dot _it